Author Archive

Novice Advice On Instagram Growth

Novice Advice On Instagram Growth

Writing is a tool I understand. I know the best practices that optimize posts when I write for companies, the proper length, the back links, the calls to action, and the checkpoints that make for a successful piece. The ratios that determine readership, conversions and ultimately sales are easy math. For me, written word is…

How To Survive Meaningless Metrics

How To Survive Meaningless Metrics

We all take part in a form of employee monitoring, as we have experienced the dawn of the digital age. Whether you are recording keystrokes, reviewing chat records, monitoring calls or reviewing conversion rates, you’ve derived meaning and based decisions on data points. You’ve likely constructed a quantifiable assessment of your personnel, but could your metrics…

Leadership

Leadership

I work best when the sun goes down.  I stay up late spinning my wheels, responding to real life and expanding my empire.  The alarm clock still goes off at 4:30 in the morning.  While years ago it used to be easy to hit snooze and make excuses for myself, I can’t do that anymore….

My Lawn Boy VS. The Average Sales Team

My Lawn Boy VS. The Average Sales Team

As the day grew bright on the morning of my little boy’s birthday, I spent an extra twenty minutes drinking coffee in bed and sampling gluten-free coffee cakes with a serene sense of peace about the party. I had hired Martha Stewart to hand craft custom party favors, banners and table settings. A local farm was…

The Job I Will Always Have

The Job I Will Always Have

This was originally posted on my blog about 6 years ago. Things have changed a lot since I wrote this, but I will share it anyway in case it helps someone living a life similar to what mine was at this time. Sending my love to all the parents doing the best they can to…

What’s In Your Purse? Mom Edition

What’s In Your Purse? Mom Edition

Photo by Zeny Rosalina on Unsplash Let’s fully acknowledge that safety is paramount for public places. There’s a serious need for inspection and monitoring what enters public places, especially play spaces that serve children. Still, I occasionally cringe as I approach the bag check at theme parks. I’m not trying to pull a fast one…

Mom Body: Leaving the Comfort Zone

Mom Body: Leaving the Comfort Zone

  Like many mommies I know, I have some stubborn body fat left over from my last pregnancy. Which is strange, not only because my youngest is almost two, but because with my first baby I seem to remember it being much easier to lose.It turns out I’m not 21 anymore, or 31 for that…

Like A Wildflower

Like A Wildflower

                And there you were like a wildflower Your smile like seeds Spreading all that is good in the world Even freebirds passing by Made note of your beauty They gathered your petals As souviniers floating on air Praying only to remember the way it felt to laugh…

Mona Lisa, more paparazzi than Kim K…
Luxury and Designer Labels On a Dime : San Diego Edition

Luxury and Designer Labels On a Dime : San Diego Edition

  There are so many reasons to love resale! As a mom, I am always trying to save two dollars for every single I spend. I’m also not able to justify paying full price for things I want if there’s not a big enough budget to first accommodate the family-wide wish list.I hesitated to write this…

Go Top