Novice Advice On Instagram Growth

How To Survive Meaningless Metrics

Leadership

My Lawn Boy VS. The Average Sales Team

The Job I Will Always Have

What’s In Your Purse? Mom Edition

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Novice Advice On Instagram Growth

Writing is a tool I understand. I know the best practices that optimize posts when I write for companies, the proper length, the back links, the calls to action, and the checkpoints that make for a successful piece. The ratios that determine readership, conversions and ultimately sales are easy math. For me, written word is a comfortable space that makes a sensible, calculable return on my investment every time. But more and more, I am reminded that I need to develop the same level of familiarity with Instagram.  My paycheck literally depends on my ability to engage with consumers on a platform I have yet to conquer.  As one of the primary tools to inform purchasing decisions in the direct to consumer world, I know Instagram's something I need to get friendly with. I've been looking for the flashcard version of guidelines and best practices. So far they don't exist. As a consequence of being self-taught I have accidentally disabled my account for a variety of reasons. But, I ...

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    • Writing is a tool I understand. I know the best practices that optimize posts when I write for companies, the proper length, the back links, the calls to action, and the checkpoints that make for a successful piece. The ratios that determine ...

      Novice Advice On Instagram Growth

      August 2, 2018
    • We all take part in a form of employee monitoring, as we have experienced the dawn of the digital age. Whether you are recording keystrokes, reviewing chat records, monitoring calls or reviewing conversion rates, you’ve derived meaning and based ...

      How To Survive Meaningless Metrics

      June 6, 2018
    • I work best when the sun goes down.  I stay up late spinning my wheels, responding to real life and expanding my empire.  The alarm clock still goes off at 4:30 in the morning.  While years ago it used to be easy to hit snooze and make excuses ...

      Leadership

      June 6, 2018
    • As the day grew bright on the morning of my little boy’s birthday, I spent an extra twenty minutes drinking coffee in bed and sampling gluten-free coffee cakes with a serene sense of peace about the party. I had hired Martha Stewart to hand ...

      My Lawn Boy VS. The Average Sales Team

      June 5, 2018
    • This was originally posted on my blog about 6 years ago. Things have changed a lot since I wrote this, but I will share it anyway in case it helps someone living a life similar to what mine was at this time. Sending my love to all the parents ...

      The Job I Will Always Have

      June 1, 2018
    • Photo by Zeny Rosalina on Unsplash Let’s fully acknowledge that safety is paramount for public places. There’s a serious need for inspection and monitoring what enters public places, especially play spaces that serve children. ...

      What’s In Your Purse? Mom Edition

      May 23, 2018
    •   Like many mommies I know, I have some stubborn body fat left over from my last pregnancy. Which is strange, not only because my youngest is almost two, but because with my first baby I seem to remember it being much easier to ...

      Mom Body: Leaving the Comfort Zone

      April 19, 2018
    •                 And there you were like a wildflower Your smile like seeds Spreading all that is good in the world Even freebirds passing by Made note ...

      Like A Wildflower

      April 16, 2018
    •   There are so many reasons to love resale! As a mom, I am always trying to save two dollars for every single I spend. I’m also not able to justify paying full price for things I want if there’s not a big enough budget to first ...

      Luxury and Designer Labels On a Dime : San Diego Edition

      March 15, 2018

Novice Advice On Instagram Growth

Writing is a tool I understand. I know the best practices that optimize posts when I write for companies, the proper length, the back links, the calls to action, and the checkpoints that make for a successful piece. The ratios that determine readership, conversions and ultimately sales are easy math. For me, written word is a comfortable space that makes a sensible, calculable return on my investment every time. But more and more, I am reminded that I need to develop the same level of ...
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